As branding and design develops, businesses are transforming their workplaces into bright, colourful environments. We spend a third of our lives in the workplace. The environment we spend this time in must keep our motivation and productivity high. Integrating colour within your space is a great way to achieve this.
Colour is a huge aspect of designing your office. It should correlate with your space, brand and goals to create a seamless environment. Your colour palette should reflect your brand values and the message you want to send to your employees. When designing workplaces, we consider your brand guidelines to understand where and how you want to use colour in your space.
The extent to which your palette is used fluctuates business to business. This depends on the size of your company and the nature of its operations. Corporate workplaces may choose to use subtle colour accents to maintain a clean, polished environment. Creative businesses may want to incorporate colour on the walls, graphics and furnishings to reflect their work. Some businesses may ditch colour completely, viewing it as a distraction from tasks.
Where you place colour is an important consideration. If you’re a customer-facing business, consider your reception space and the first impression you want to create. Your colours could be used on seat covers, soft furnishings and artwork to instil brand awareness and recognition. You also want to choose colours that elicit a positive emotional response to create a lasting impression. If visitors have a great experience, they’re likely to maintain a relationship with your brand.
Colour influences mood
We all relate colours to moods. We think blue is sad, red is angry and yellow is happy. But is there any truth in the associations we made as children? The relationship between colour and mood has been investigated for decades. A 2011 study found that the colour red makes people act with more speed and ferocity. In 1979, a study found that painting prison walls pink reduced aggressive behaviours from inmates.
There’s a key differentiation between tones of colour: warm colours and cool colours. Red, orange and yellow are warm colours as they elicit feelings of heat and comfort. Red is related to excitement and enthusiasm, but can also elicit feelings of danger. Yellow and orange relate to sun and happiness, but the brightness can cause eye strain so isn’t recommended for the workplace.
Green and blue are cool colours and relate to relaxation. Blue represents the ocean and sky while green is synonymous with nature. Cool colours tend to be the most popular in workplaces due to their calming influence that helps employees stay motivated.
Colour improves wellbeing and productivity
Colours can go even further than influencing mood. They have a significant impact on mental health, wellbeing and productivity. As sustainability and environmental initiatives grow in popularity, green and blue feature prominently in workplaces. Green brings the outside in; blending nature and the workplace to reduce fatigue and anxiety. The relaxing effect of green can reduce stress levels and depression.
Blue also reduces stress levels by lowering heart rates and blood pressure through its calming influence. Supporting your employees to feel healthy and comfortable will influence their productivity. Despite making workplaces look larger and cleaner, reflective colours like white and yellow can have negative effects on wellbeing. These stark, contrasting colours cause eye strain and headaches so should be used sparingly around your office.
There’s a strong link between colour and human behaviour. But it must integrate with other interior elements of your office to have the maximum impact. When working with your layout, furniture and resources, colour can contribute to improved employee wellbeing, productivity and mood.
If you want to transform your workplace, Fordhay consider colour within every aspect of your space.>Contact us now to discuss your goals so we can create an inspiring work environment for your team.